It’s the quintessential afternoon bridge between lunch and dinner and to celebrate there is now an afternoon tea week. Currently running between the 8th-14th August. So how can your business capitalise on the rising trend of afternoon tea? Well it’s fairly simple, why not add it to your hotel, restaurant or cafe’s menu? By researching a combinations of the UK’s favourite savoury and sweet treats you could add real value to your bottom line without any large outlay. Maybe you could arrange for tea’s to takeaway such as picnics for example? Maybe simple afternoon tea boxes for your customers who want to dine al-fresco perhaps?
By introducing other simple afternoon tea additions such as differing tea varieties onto the menu for certain times of the day. Maybe think about a specific day of the week where you offer light entertainment, maybe a gentle acoustic or other live act to subtly entertain guests.
This is a great way to fill the gaps between service and bring in additional revenues.
And for those hospitality businesses that have embraced Afternoon Tea Week 2016 there is also an Awards ceremony – something to consider for next year perhaps?
If you run a hotel there is nothing better. In fact to run a promotion of an Afternoon Tea experience at your venue is a great way to promote your establishment….The perfect prize for tea lovers!
Afternoon Tea experiences are right on trend in the UK. In fact with the rise of popularity of baking shows such as The Great British Bake Off for example there has never been a better time to get involved.
Use social media to really engage with your Afternoon Tea promotion. Take some scrumptious photography of your Afternoon Tea and use the hashtag #afternoonteaweek or #afternoontea in all your Twitter and Facebook posts.