Visa Supporting the high street this Christmas #keepitlocal
You may have noticed the TV advert from Visa that’s just hit our TV screens. Set to a sound backdrop of ‘Mariah Carey – All I Want For Christmas Is You’ this advert drives home the need to spend on the high street this Christmas. The hashtag #keepitlocal is circulating on social media on Facebook and Instagram.
The first of its kind in the UK the advert does feature nine real business owners. These include a butcher James Elliott Butchers, Fitzroy’s Flowers, record shop owner, bookshop, greengrocer Crescent Fruiterers, baker, toy and craft store, shoe shop Crep Select, homewares and more.
Keep it Local
The #keepitlocal Visa campaign generated by Saatchi & Saatchi, London is also expected to feature over 100 different shopkeepers across social marketing.
It’s certainly a positive move from Visa to switch the focus from what consumers are buying to where they are buying.
All they want for Christmas is you
Visa UK : “Join the nation and visit your High Street this Christmas in a bid to support local communities… because all they want for Christmas is you! #KeepItLocalThisChristmas”
Business owners in Hoole, Chester have warmed to the advert.
“It’s great to see adverts such as these hitting our screens. People are starting to understand that high street shopping could become a thing of the past. I like the way they have used real shopkeepers in the advert. There is literally one of each of these businesses on our high street in Hoole. I love the strapline at the end where it says ‘Make their wish come true, Support your local high street’.” It really is that simple for us high street shops! We understand that many customers prefer to buy online and have goods delivered to their door, but there is a real social side to shopping, whether it’s with a close relative or a friend, even on your own. Hopefully, the advert will get a lot of people talking” Katy Smith, Hoole, Chester.
⚡️ “Join Visa in supporting the High Street this Christmas…”https://t.co/rgGWbjeAt9
— Visa UK (@VisaUK) November 13, 2018