Summer heatwave spikes retail figures early – maybe too early.
The summer of 2018 so far has helped boost sales in shops with retailers reporting sales up by 315% and BBQ equipment sales peaking at a whopping 723% compared to this time last year.
With global temperatures on the rise, we can see a future pattern emerging. More hot weather and more wet weather – it will be a market full of extremes. From brollies, wellies and raincoats to sun cream, sun hats and BBQ gear, retailers need to embrace the future trends that adverse weather will bring with it.
Increased demand for warm weather clothing has helped retail chain Next grow their sales by 2.8% Brits enjoyed the recent heatwave.
Next also reported that online sales in its second quarter increased by 12.5% while giving the high street stores a run for their money.
But it could be a blip on the sales sheet as they say that many customers have merely brought forward their August spending which could lead to August not performing quite as well. They are still maintaining their full-year pre-tax profit guidance at £717 million pounds ($940.1 million) to January 2019.
This is not necessarily the position for its competition House of Fraser and Debenhams who are both struggling financially.
John Lewis Partnership’s sales, on the other hand, have been profoundly affected by the 2018 heatwave, having an adverse effect on John Lewis’ sales but boosting Waitrose’s.
This was primarily driven by a 5.3% increase in sales at Waitrose, again sales of sales barbeque food by up by around 59%, melon sales by 60% and beer sales by 28%.
Overall JLP saw sales of standard fashion sales down by 2%, but summer ranges up by 29%. Electrical items such as air fans and air conditioning units also drove electrical sales while general homewares suffered.