Take advantage of the Christmas marketing opportunity today. Ask yourself one question right now. Is your business doing enough to maximise on sales revenue around Christmas? I’m not just talking about producing a simple Christmas e-shot that inevitably ends up in your customer spam folder or a token calendar gift sent out to all your customers.

I’m talking about real opportunity to get the most out of this period of confident consumer spending before the UK government actually triggers Brexit in the New Year. A kind of make hay while the weather is good approach. You may have had a sales flutter around Black Friday and Cyber Monday but are you foing enough right now to keep the momentum going?

You don’t need a national sales push to come up with your very own Christmas promotion, incentive, good will gesture (a great way to help others and gain awareness), festive giveaway and other Christmas marketing. Just look around, there are more Christmas markets, fayres and opportunities to get amongst new customers over the next few couple of weeks.

There is still time. Don’t worry if you’ve left it too late, check out what’s going on locally on social media, there may be local clubs organising fun days, events or street fayre’s. However you choose to get involved, make sure you get the most out of the event.

Once you are booked in hit social media hard and drive a whole new audience to your products. Last year members of our own team visited Christmas fayre’s and found new online retailers who started out small on Etsy who had moved to commercial premises and were actively pushing products at every opportunity.