Cookie Policy

Last updated June 2021.

This website www.merchantloanadvance.co.uk ("Our Site") uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

Cookie Settings

Definitions and Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

"Cookie" means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;

"Cookie Law" means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation ("GDPR");

"Personal data" means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined EU Regulation 2016/679 General Data Protection Regulation ("GDPR"); and

"We/Us/Our" means Sorodo Limited a limited company registered in England under company number 08039501, whose registered address is St Andrews Park, Queens Lane, Bromfield Industrial Estate, Mold, Flintshire, CH7 1XB, UK.

Information About Us

Our Site is owned and operated by Sorodo Limited.

Our Data Protection Officer is Simon Moorcroft, and can be contacted by email at compliance@sorodo.co.uk, by telephone on 01244 456 123, or by post at SSt Andrews Park, Queens Lane, Bromfield Industrial Estate, Mold, Flintshire, CH7 1XB, UK.

How Does Our Site Use Cookies?

Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for allowing us to analyse how visitors use Our Site so that we can continuously improve it.

All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

Strictly Necessary Cookies

A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

Analytics Cookies

It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

Functionality Cookies

Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

Third Party Cookies

Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).

Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

Cookies on Our Site are not permanent and will expire after 2 years.

For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.

For more specific details of the Cookies that We use, please refer to the table below.

What Cookies Does Our Site Use?

Our Site uses analytics services provided by Google analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

The analytics service(s) used by Our Site use(s) the analytics Cookies shown in section.

The following third party Cookies may be placed on your computer or device:

Name:
Cloudflare

Cookie:
__cfduid

Category:
Strictly Necessary

Description:
This cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in your web application and does not store any personally identifiable information.

More information:
You can read the Cloudflare privacy policy here.


Name:
Microsoft ASP.NET

Cookie:
.AspNetCore.Antiforgery

Category:
Strictly Necessary

Description:
This cookie is designed to stop unauthorised posting of content to our website, known as Cross-Site Request Forgery. It holds no information about you and is destroyed when you close your browser.


Name:
Microsoft ASP.NET

Cookie:
.AspNetCore.Session

Category:
Strictly Necessary

More information:
General purpose platform session cookie. Usually used to maintain an anonymous user session by the server. This cookie is destroyed when you close your browser.


Name:
Google Analytics (Universal)

Cookie:
_ga

Category:
Performance/Targeting

Description:
The single default cookie for Google Universal Analytics. This sole cookie used by Google Analytics stores a unique client identifier (Client ID) which is set randomly. This cookie is set to expire after 24 months (2 years) and is refreshed each time you visit our website.

More information:
Google Analytics privacy policy can be found here.


Name:
Google Analytics (Universal)

Cookie:
_utma

Category:
Performance/Targeting

Description:
A Google Analytics cookie keeps track of the number of times a visitor has been to the site, when their first view was, and when their last visit occurred.

More information:
Google Analytics privacy policy can be found here.


Name:
Google Analytics (Universal)

Cookie:
_utmb

Category:
Performance/Targeting

Description:
A Google Analytics cookie that creates timestamp of the exact moment in time when a visitor enters the site.

More information:
Google Analytics privacy policy can be found here.


Name:
Google Analytics (Universal)

Cookie:
_utmc

Category:
Performance/Targeting

Description:
A Google Analytics cookie that creates timestamp of the exact moment in time when a visitor leaves the site. This cookie waits for 30 minutes for another page view to happen and then it expires.

More information:
Google Analytics privacy policy can be found here.


Name:
Google Analytics (Universal)

Cookie:
_utmz

Category:
Performance/Targeting

Description:
A Google Analytics cookie keeps track of where the visitor came from, what search engine was used, what link was clicked, what keyword was used and where in the world the website was accessed from.

More information:
Google Analytics privacy policy can be found here.


Name:
Google Analytics (Universal)

Cookie:
_gcl_au

Category:
Performance/Targeting

Description:
Enables us to understand how a user to our website uses the website by generating analytical data.

More information:
Google Analytics privacy policy can be found here.


Name:
Google Analytics / Double Click

Cookie:
test_cookie

Category:
Performance/Targeting

Description:
This pixel Used to check if the user's browser supports cookies.

More information:
Google / Double click privacy policy can be found here.


Name:
Facebook

Cookie:
_fbp

Category:
Performance/Targeting

Description:
This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.

More information:
Facebook privacy policy can be found here.


Name:
Facebook

Cookie:
fr

Category:
Performance/Targeting

Description:
This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.

More information:
Facebook privacy policy can be found here.


Name:
Facebook

Cookie:
tr

Category:
Performance/Targeting

Description:
This pixel will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.

More information:
Facebook privacy policy can be found here.


Name:
Cookie Consent

Cookie:
catAccCookies

Category:
Performance

More information:
This cookie is set by our website once you have seen and acknowledged our Cookie banner. This cookie will expire and automatically delete itself after [14] days.


Name:
Hotjar

Cookie:
_hjIncludedInSample

Category:
Performance

Description:
Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

More information:
Hotjar privacy policy can be found here.


Manage Cookie Preferences

Cookie Settings

When you use this website, analytics cookies may be set immediately. You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

The links below provide instructions on how to control Cookies in all mainstream browsers:

Google Chrome

Microsoft Internet Explorer

Microsoft Edge

Safari (macOS)

Safari (iOS)

Mozilla Firefox

Android

Changes to this Cookie Policy

We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.

In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

Further Information

If you would like to know more about how We use Cookies, please contact us at compliance@sorodo.co.uk.

For more information about privacy, data protection and our terms and conditions, please visit the following:

View our privacy policy here

View our terms and conditions here

Accessibility Settings