So the big question is has Wales Year of Adventure 2016 been good for business? This is a marketing campaign to drive tourism to the ‘Capital of Adventure in Europe’ set in and around the heart of North Wales – The Snowdonia National Park and beyond.
Adventure ambassadors such as Bear Grylls, Lowri Morgan, Maria Leijerstam, Richard Parks and Tori James have all put their names and energy behind the campaign to help the drive to get people into the outdoor playground. With many new tourist adventure attractions to choose from all of which boast innovative and challenging adventure days out you can see why North Wales is fast becoming the number one destination for outdoor lovers across Europe.
So how is Wales Year of Adventure 2016 good for business?
Obviously there is the benefit of more tourism. Not just UK residents who are choosing to stay in the UK for their annual holidays but Europeans and international travellers who have been enticed by the weak pound, cheaper travel fares and the marketing drive by Visit Wales. Visitors are flocking to visit and stay in Wales and to sample one of many world class adventure activities such as Surf Snowdonia (The world’s first commercial artificial surfing lake and the United Kingdom’s only artificial surfing lake), ZipWorld which offers currently 11 world class attractions such as and Velocity (fastest zip line in the world and the longest in Europe). These attractions are also developing new attractions for 2017 and beyond including an alpine roller coaster and as such will be the first of its kind in the UK.
Restaurants across North Wales in particular have seen a surge in bookings and table head counts are at an all time high. Hotels and Restaurants are seeing the same results with bookings repeated for 2017 and beyond.
As a small business in the hospitality sector there is always an opportunity to harness the power of surrounding attractions. Look to your local council for more information to see what attractions there are, whether they offer marketing budget to help promote these attractions with your business. For example a local attraction may be holding many ‘mini’ attractions throughout the year, each having it’s own marketing drive. Contact them and for their marketing calendar which in turn will help promote people to visit or stay with your business. Create articles and your own marketing around these attractions to help promote your business. Talk the attractions directly and see if you can partner with some joint incentives.