It’s that time of year again. An opportunity to build on the success of last year’s Halloween trade. If you haven’t thought about Halloween yet there is still time for your business to capitalise on retail opportunities.
Whether you are on the high street or your business is online you can still make the Halloween event work for your business. It could be a window display with product offers and incentivised buying opportunities or it could be an online Halloween sales promotion.
Get involved with your community
There is always something going on in your local community – the trick is finding it and getting involved. Maybe it’s a pumpkin carving contest, a fancy dress party, a charity or sports event. By engaging with these community events your business can generate great local awareness which in turn drives sales right before Christmas. Think of Halloween as a platform for you to spring into the minds of the community ready for the Christmas period which is such a crucial time for small businesses.
It’s Halloween, time to get social
Whether you get involved with an event or create a Halloween event yourself make sure you maximise your awareness on social media. Broadcast your event or promotion on Facebook, write editorial or even better film yourself as a business getting ready for Halloween.
By producing documentary-style content your this way your customers will feel compassion towards your efforts and you will stand a far better chance of engagement instead of a straight hard sell approach which may have a negative effect on sales. The use of hashtags on Twitter and Instagram works well but getting a re-tweet from a local influencer such as a local celebrity or counsellor with a large following can be ultimately rewarding.
At MLA we’ve noticed over the last few years our business cash advance product has been used by retailers keen to push their marketing ready for Halloween, Bonfire Night and ultimately Christmas. It’s such a crucial time for these businesses to maximise sales and create new customers for the years ahead. If your business sells to consumers then you have a great opportunity to engage with new audiences through simple, clever marketing.
You could run a competition. Offer out a prize or a bundle of products based on a competition where customers apply with their name and contact details (correctly opted in of course). Maybe do the same on Facebook where your audience is most reactive.
Decorate your business, window display, signage, point of sale promotions and more – get involved, it will be good for business! Maybe take the opportunity to spook up your company website or Facebook page with some Halloween graphics. Spiders, webs, witches and zombies should be making an appearance in October!