Now that we are in the first part of 2017 and looking for ways to grow and secure new business it is a great time to plan your marketing schedule. Rather than think about replicating last year why not try something new?
It’s important to remember that your market is always evolving. Just because you have placed the same adverts in the same place year on year doesn’t mean that it will continue to work. It is quite possible that your business may even be suffering as a consequence of replicating your tried and tested campaign.
As many businesses will be aware social media is not just a side ‘nice to have’ side to a marketing campaign. Social media is now becoming the place to invest your marketing budget. More and more people are now using the likes of Facebook, Twitter, Snapchat, Instagram, Pinterest, Periscope, Youtube and more to engage with new customers.
Each platform is an exciting environment because each platform has their own audience. Quite often you can build an audience on Facebook and a separate audience on Twitter or Instagram. This would suggest that you engage your efforts within these environments. if you are a B2B business then you should be doing more on Linkedin, Facebook and Twitter. If you are a B2C business then you are spoilt for choice.
Snapchat is becoming a huge platform and is the aimed at the younger demographic 13-25 however the rate of +25’s is growing fast. 60% of Smartphone users in the US use snapchat that’s around 57 million users. 60% of college students would buy from a brand if they are sent a coupon via snapchat. And the UK figures are growing daily too.
Look to your competition, are they in the space? If not maybe they too are missing a trick? Speak to a social media marketing agency today to find out how your business could benefit from the social media revolution. We can help with funding any campaign which will help your business grow.