Are you getting the most out of Facebook for your beauty salon? Are your posts becoming a bit mundane, such as to promote your opening hours, or a message around a certain calendar date or a basic offer? Has your salon’s Facebook page engagement and reach dropped off a cliff lately? If it has, there is a good reason for it. Facebook has changed a lot…
Is Facebook really working hard for your beauty salon business?
If you've been following your competition and you're still not getting the results you should, maybe they too are not maximising the available potential. Perhaps following the competition isn’t the right thing to do anyway?
Try these Facebook Tips for Beauty Salons in 2021:
Adapting post Covid19 is key to your beauty salon success. Adjusting the way you work and operate could offer your clients the reassurance they need to remain loyal. Keep your clients informed night and day with plenty of social media posts. Tell them the changes you have made within the business and keep them at the forefront of their minds.
Facebook is always making changes. How can these changes benefit your social presence for your business?
The future of the way we communicate and reach people through Facebook is changing fast. If you are a member of a group or multiple groups and community pages, you are more likely to see these types of post updates within your newsfeed.
This is because Facebook is focusing on groups and communities and direct messaging. They understand that the future is ‘private messaging’ and direct sharing of content with the people and communities who are most important to you.
So how can you benefit as a beauty salon business? Well, by adapting to the new ways that Facebook is focusing its core algorithm.
Unlock the power of Messenger within your salon business by utilising a chatbot.
A chatbot (when set up correctly) is a basic Ai chat ‘robot’ that can chat to your customers in the way you do when you are online. The difference is that it can serve larger audiences simultaneously and is on hand 24 hours a day – never missing a potential appointment booking opportunity. Let’s say, for example, you set up an offer or discount, you could find a much larger engagement by utilising an automated chatbot. Customers can ask questions either directly through messenger or via a chat widget installed on your website.
For example, by going LIVE on your business Facebook page, you can tell people about the offer or promotion you are running. Setting up a chatbot to interact with your post can make the process a fun way to interact with your audience. Within the chatbot, the message can serve the user a discount code link which they can then share with their friends.
As a business, you need to embrace both Messenger more and Facebook groups (where your customer’s hangout).
There are also great advantages to having a cool chatbot help you out online. The first thing is that it will free up at least 30 minutes a day on taking bookings. Especially when it’s easy to hook up to your calendar system.
Beauty Salon Chatbot Example
Customers can access simple questions instantly when asking questions. For example, a chatbot could break into a personal conversation regardless of the time of day:
Hi, do you offer Nail Manicures?
Yes, we do – we have a full range of nail care services? Would you like to see a list of services with prices?
Great, here you go. Are you a first-time customer?
Great, you also qualify for a £5 off voucher on your first visit. You can also SHARE this offer with your friends too! Would you like this offer code?
Great here you go: Beauty100
Here are our opening times too:
Monday: 9am - 7pm
Tuesday: 9am - 7pm
Thursday: 9am - 8pm
Friday: 9am - 8pm
Saturday: 9am - 8pm
Would you like to book a time slot?
And the process continues right through the booking process.
(This whole process can be tailored to suit whatever the customer types in). It’s fairly simple to set-up too. You don’t need any programming skills – it’s all there for you to create your first chatbot right away. We’ve found ManyChat to be pretty good – easy to set up too.
Fund your beauty salon marketing
A merchant cash advance can be a great way to raise the capital to help market and promote your business on social media, including Facebook. You can read more about our beauty salon funding product here.