In Business News, Marketing

Are you getting the most from your social media channels? Do you post relevant, engaging material on a daily basis already and are looking to take it to the next level or maybe you don’t hardly post at all? As with all platforms such as Facebook, Instagram, Periscope, Snapchat and Twitter they are merely tools at our marketing disposal.

Let’s take Facebook, the largest social media platform (currently closing in on the 2 billion active user mark – check out the graph below)

Facebook 2 billion active users

Facebook is undoubtedly king in the UK for social presence. Having a personal profile for many is a mandatory part of life now (sigh) but for business it can be a deadly marketing weapon when used correctly. Facebook is the wand that if in the right hands of a marketing wizard can make your business fly.

Facebook and Snapchat video views are growing daily:

Facebook and Snapchat video views

In a similar fashion to Instagram Live or Periscope you can give your customers and target audience an in-depth personal view of your business or business offering by using a live broadcast from any one of these platforms.

The first thing to remember is that with any social platforms you are not constantly selling your wares. In fact refrain entirely from trying to sell anything until you have built up your audience.

People are curious souls. If you let them in to see some behind the scenes live footage of your business you will reach new engagement levels that you’ve never seen before.

You may want to promote an upcoming event. The best way to do this is not just to spring a live broadcast at a random time…no. Broadcast the fact that you will be going LIVE with some news before the live event. Whip up a little bit of interest first.

Maybe think about doing a spot per week or per month where you can offer great advice to customers perhaps and engage with them and deepen your relationships with them. Customers questions are a great way to answer during a live Q and A. Line some customer questions beforehand to get started and expect more in realtime when you begin.

Take for example a Beauty Salon for instance. There would be nothing better than to do a beauty makeover live demonstration? Be brave, go for it.

Or how about a restaurant cooking up a dish in the kitchen? Ask the chef if he’d be willing to do a live event with some great recipes and handy tips.

Live video content is being given priority in the news feeds so it’s in your interests to be part of it. In fact just to throw some current stats your way Facebook video is currently being viewed over four billion times per day so it kind of makes sense to be part of it right?