How a community event could help your restaurant

How a community event could help your restaurant image

One North Wales restaurant has brought a community and local food outlets together for a combined social summer extravaganza.

Back in 2015 the North Wales, based restaurant chain Dylan’s launched an event named ‘Foodslam’ to coincide with The Criccieth Festival. The event now called ‘The Moveable Feast’ is a combined effort which sees local food, drink and craft producers celebrate provenance - coming together for a ‘foodie heaven event’ under the blue summer skies over North Wales.

A music stage showcasing local talent with song, rhyme and poetry, sits just off the pebble beach on a grassy seaside Esplanade which also becomes home for the day to local food and drinks stalls. There is plenty of quality choice for Craft ales, local cider, local artisan food producers and so on.

It has become an attraction for the town of Criccieth, bringing in tourism, filling local hotels, other restaurants and of course Dylan’s restaurant themselves on the days leading up to and after the main event.

On the day it was a great showcase opportunity for local food producers, small hospitality trucks and street food style vendors to offer their gastronomic delights in a celebration of all things food – an event that is quite literally a ‘foodie’s heaven’.

This event is an example of what is achievable for restaurants and pubs in a community. Many restaurants focus on their own marketing efforts and don't consider the wider community. But they could be missing a trick. You see not only has the event been right for Dylan’s themselves, but it has also been good for all other business in the town. All are thriving together, increasing footfall for all. It is creating repeat business and year on year tourism.

Yes, organising such an event is an investment in the first year, but, based on the success it can be arranged as a future joint venture or committee. This event has worked for this particular community and has now been rolled out across more North Wales destinations where it is now firmly embedded on the calendar for so many visitors to the area.

Social media leading up to the event gave restaurants the opportunity for awareness, and, on the day there is content and stories to share everywhere you look. The night finished off with a firework display perfect for the drone cameras to capture the town at its best.

Why not consider starting something in your community? It could start with something simple as a duck race on the river, a scarecrow competition, a bake-off contest, a food market, a music or craft event or even something as simple as cookery courses at your restaurant when your business is quiet.

Whatever you do, think about engaging with fellow like-minded business owners in your community. Start off small and grow it.

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