With Easter almost upon us you should be thinking about using the ‘Easter Brand’ by attracting more customers into your shop whether it’s an e-commerce store or high street bricks and mortar shop.
Utilising some quirky suggestions you can aim to increase sales by at least 10% if not more.
How to increase your easter footfall you may ask?
Pick out some offers this Easter and produce some marketing activity:
If you are a high street shop have a think abot your window display. Ask your wholesaler if they have any supporting easter competitions or promotions in poster form, point of sale merchandise, FSDU’s and more.
Brighten up your window display, go for some interesting, eye-catching easter colour theme and present your products in an uncluttered way.
Create an Easter promotion that you can push through social media such as Facebook and Twitter. This will help you to engage with your customers and create awarness for your shop. This works of course particulary well for online e-commerce websites. By checking Google analytics you can observe clicks that arrive from your social media marketing efforts directly.
Look to newspaper editorial to help with the push. It’s beneficial to reach out to a business reporter at your daily newspaper. Often if you supply a great photograph and your own copy most editors will pick it up and run with it.
Engage with previous customers. If you have a database of customers from any previous campaign then utilize it. Try a direct mail or e-shot campaign for an easter promotion. You’ll be amazed at how previous customers will further engage with your business if timed correctly and remember this target audience is usually the easiest to sell to!