In Business Ideas, Business News, Pubs and Restaurants, Small Business

If you are in the restaurant or hospitality business you should know that days like these on social media are worth their weight in Gold.

Social media has opportunities on a daily basis, the trick is finding them and utilising them for your business growth.

You don’t need to have a media agency on your side to harness the power at your own fingertips – just some common marketing sense and the ability to create something from relatively nothing.

For example today is National Burger Day. Whoever thought of such a day has far too much time on their hands surely? No, the idea was part of a marketing drive from the members of the food industry to capitalise on the power of social marketing and reaching new followers. This in turn brings new awareness to your brand, service or establishment.

If you are involved in hospitality and you do serve one of the nation’s favourite meal time treats ‘the classic burger’ then you will be familiar with how many new variations and themes you can squeeze out of it.

National Burger Day boosts your sales

Taking your best burger onto social media with delicious photography, catchy and persuasive text that engages your audience, attach the relevant trending keyword #nationalburgerday and you are away.

Maybe think about an e-shot to your existing customer database or even better a simple text message with a burger offer on?

This is just one example on how your business can utilise the power of social media. Find the trend, jump on board and engage in the storytelling.