You may have an established business in retail, hospitality or any other type of business and may be thinking about taking your empire online. Not just in the way of a shop window website but e-commerce.
More and more businesses are taking the leap into extending their offering with online sales. The idea obviously isn’t new but there are always new ways to approach the online selling space.
For example a high street beauty salon may want to start selling their own products via an online shop, a restaurant may want to sell their own brand of cooking sauces, a health food store may want to start selling a range of products. It’s a great way to drive sales and create more awareness of your business name and presence.
Some easy to follow tips for your business to sell online
Have a look at off the shelf shopping cart solutions such as Shopify, this is a good way to get going without the expense of a self built e-commerce platform that your design agency may well charge you an arm and leg for. With packages starting off from £20 per month these platforms are a great way to set out your online stall.
Next you will need to promote your online presence. One of the best ways to kick start this especially if you already have a customer base and a business that trades offline is to make your customers aware of the new website. Remember when selling your services the easiest wins are to sell to your existing customer base. Create a leaflet or new business card to hand out for each of your customers who come into your shop. Offer an incentive to shop further online. Maybe you have a customer database and have their email or mobile telephone numbers. A simple SMS with a link to your website is a good way to start traffic to the site. You may want to also think about an ebay store that runs along side your website. This is a good way to tap into a very large ebay audience and generate sales from this platform in it’s own right.
Promote the e-commerce shop via social media. If you haven’t already you should set up social pages for your business including Facebook, Twitter, Instagram, Youtube, Google+ and more. In fact there are som many new ways to promote your business through live broadcasting channels such as Periscope, Snapchat and Instagram Live that you can create mass awareness with no marketing budget.
When you are ready there are multiple ways to increase your business sales, maybe you will need more stock to grow. Again there are new ways to raise finance through alternative business funding here in the UK. So many new options to choose from including business cash advance funding that works with your cashflow.
There has never been a better time to create an online business.