Welsh pubs have seen a huge boost in takings thanks to the country’s astounding success in the Euros. The boys in red have defied expectation, topping Group B to set up a feisty encounter with neighbours Northern Ireland in the tournament’s second round.
The match will be played on Saturday 25th June, and pubs and bars across both nations are gearing up for a huge night. This is the first major tournament Wales have qualified for since 1958, so it’s no wonder the pubs have been rushed off their feet. Earlier in the tournament, Wales’ match against bitter rivals England saw pubs across Cardiff and Swansea enjoy an astonishing 420%+ in takings from 5pm till midnight. Similar stats were recorded for the team’s final group game against Russia.
It’s not just Welsh pubs that have stormed to profit since the tournament kicked off. The town of Bolton saw an unprecedented increase of over 900% on the day of the England Wales clash. UK-wide, pubs in general have experienced a great and well needed increase in overall revenue. And with all home nations still in the thick of the action, that’s undoubtedly set to continue.
Moving forward, pubs across Wales, and indeed Northern Ireland, will hope for similar success this coming weekend. Whoever squeezes through, it will surely prove to be a fantastic occasion, and what better way to enjoy it than with your friends at the pub?