If you are looking to drive your salon business forward you may look towards advertising, social media, press and so on. There is a great way to promote your business, to reward you and your staff for all their hard work – at the same time leveraging awareness of your business without spending money at all.

By entering your salon business into an awards competition you can maximise your exposure because the competition will be broadcasting your name and you will have lots of run-up content for your social medial pages and website.

And let’s say you win, it is a great platform to gain more business, have prestige around your brand, create the desire for customers to use your services, approach corporate businesses for pop-up salon opportunities and more.

Salon competitions also offer you the chance to network whilst letting your hair down (pardon the pun). Most competitions attract the best of the best and media attention is focused on the event. Magazines and websites up and down the UK cover the event, bloggers, vloggers within the beauty industry have content opportunity galore.

Your business can take maximum advantage by creating photos at each step of the way, video content, behind the scenes, the nerves, the excitement and the accolade. Your staff will have a wonderful time, your business will flourish and you will be a proud award winner for years to come.

To help you on your way I have compiled a list of Salon awards in the UK. Put your business story down in a piece of content, how you started out, your journey, the way you do things differently and your USP’s and keep entering!

So whether you are a hairdressing business, nail and beauty, barber shop, makeup stylist, colour technician, photographer, hairdresser, beauty therapist or more, why not give it a go? You can also look at sponsoring an award or part of an evening for ultimate prestige too. Even if you want to do something locally in your own area why not think about creating a competition? Lots of ideas to get you thinking – I hope it’s been helpful!

Salon Business Awards:

http://www.salonbusiness.co.uk/awards/

http://www.wella.com/professional/en-EN/trendvision/awards-information

http://www.alternativehair.org/

https://professionalbeauty.co.uk/site/PBUKNationalAwards

http://www.hairandbeautyawards.info/whaba/howtoenter.html

For more more marketing tips for your beauty salon click here