At 19 and being signed off from her job through depression, Lucy Myatt finally gave herself the motivation to start selling games at a car local boot sale. She enjoyed the experience so much she carried on doing more and more. She pushed herself to scale her operation by opening her first comic and video game store, ‘Level Up’ in Liverpool.
Six years on and Lucy reveals how Youtube saved her business, but in return, it became an emotional rollercoaster along the way. Her business ‘Level Up’ has become one of the area's most popular comic and computer game stores in Liverpool, with loyal fans and customers visiting the store daily.
Although the business started strong, the ‘Level Up’ took on more and more debt and fell heavily behind on payments. Lucy was clearly concerned that the business would be forced to close, however a conversation with a friend led to the opportunity of broadcasting via Youtube.
Youtube enables anybody to create video content on a daily basis and build a fan base for whatever purpose. By creating an audience, you can in turn, create a loyal customer base.
On her first upload, Lucy was clearly scared that there is no turning back, and she felt concerned that in some cases, going 'public' on Youtube can attract the wrong type of follower.
Lucy, however, went on documenting and broadcasting via two Youtube channels per day. Although she has created over 100 videos to date only grossing £60 in Youtube revenue, she knows that footfall to her shop increased due to broadcasting daily content via the channel.
“Owning my own shop has not only been the best decision I ever made in my entire life – it saved my life. It’s been amazing. It’s not for everyone. It’s so much hard work, it’s not easy, I never see my friends, never stop working, I'm going grey early, but I'm happy, and I have a roof over my head" Lucy Myatt, owner of Level Up, Liverpool and Youtube extraordinaire..
Owning a small business is indeed a life-changing event, but it is rewarding too. There are ways, as Lucy has proved, of helping yourself without spending on advertising. If you are in retail and need to raise cash flow funding for your business, then a merchant cash advance is a great way to fund your business by utilising your credit card sales.